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Employment Opportunities

Marketing Content Manager

Location: New York City Area

(ERB staff are working from home during the pandemic)

Reports To: Chief Marketing Officer

Company
Are you passionate about helping kids succeed?
ERB has a 90-year history of helping schools guide classroom instruction through actionable assessments and targeted learning programs. We are looking for a proven Member Development Director to join our team to concentrate on the Western region of the US and Asia. Be part of the ERB story as we expand the academic impact we make for our member schools.
ERB is a not-for-profit organization with nearly 2,000 member schools around the world. We provide assessments, academic programs and instructional services for K – Grade 12.

Position Summary

We are looking for a content manager to join our marketing team. You will be responsible for creating, editing and maintaining content across all digital channels. You should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.  Your duties will also include developing social media campaigns to raise brand awareness and monitoring web traffic and metrics to optimize campaigns and conversions.
Our ideal candidate is an experienced professional with excellent creative writing skills. If you are also an expert in content optimization and search engine marketing, we would like to meet you.
Responsibilities
  • Work closely with the CMO and other members of the leadership team to develop and implement internal and external communications strategies that supports the organizations growth initiatives
  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing, product and design teams to plan and develop site content, style and layout
  • Create and publish engaging content via marketing automation platforms and social media
  • Edit, proofread and improve content developed by SME’s
  • Liaise with content writers to ensure brand consistency across all communication channels
  • Use content management system to analyze web traffic and user engagement metrics
  • Manage content distribution to online channels and social media platforms to increase brand awareness and conversions
  • Develop and actively manage an editorial calendar for newsletters, email campaigns, website updates and social media campaigns
  • Stay up-to-date with digital marketing trends and apply new tools and techniques to drive audience engagement
Requirements
  • Bachelor's degree in journalism or marketing communications and 7+ years of experience required
  • Experience with private schools or ed tech is preferred
  • Experience with Pardot, Salesforce and Marketing Cloud a must
  • Excellent writing and presentation skills
  • Proven work experience in content development and digital marketing
  • Knowledge of WordPress; experience working with Beaver Builder a plus
  • Knowledge of SEO and Google Analytics
  • Good organizational and time-management skills
  • All ERB staff members are currently working remotely, however candidates in the New York City area are strongly preferred
  • Ethical conduct in all things
To apply for this position, please email a cover letter and resume to hr@erblearn.org.

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