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Employment Opportunities

Director, Digital Strategy & Marcom

Location: Remote (available for periodic meetings in the NYC Headquarters)
Reports To: Chief Revenue Officer or Senior Director, Marketing
The key focus of the position is to increase usage of ERB programs and services, retain membership and gain market share by promoting ERB’s unique brand, position, and value proposition in the education space. The Director of Digital Strategy and Marketing Communications leads the creation of new approaches to reach current and potential members, and translates ERB’s services into cohesive and powerful messaging. The Director of Digital Strategy and Marketing Communications is responsible for the conception, development, and implementation of all digital marketing initiatives in alignment with ERB’s mission, vision, and brand value. The Director will build and implement an integrated strategic communications framework related to ERB initiatives, strategy, and long-term vision that apply creative tactics across a variety of external and internal communication.

Senior Director, Product Marketing

Location: Remote (available for periodic meetings in the NYC Headquarters)
Reports To: Chief Revenue Officer
The key focus of the position is to increase usage of ERB programs and services, retain membership and gain market share by promoting ERB’s unique brand, position, and value proposition in the education space. The Director of Product Marketing leads in the creation of new approaches to reach current and potential members, as well as a translation of ERB’s services into cohesive and powerful messaging. The Director of Product Marketing is responsible for the conception, development, and implementation of all marketing initiatives in alignment with ERB’s mission, vision, and brand value. These include segmentation tactics, pricing strategies, promotion, and related go-to-market approaches.
The role requires close collaboration with the Chief Revenue and Chief Program Officer to identify market needs and devise go-to-market strategies for existing and new products. In addition, the Director of Product Marketing will work closely with the Chief Revenue Officer to tailor the go-to-market strategy regarding competitive positioning, pricing levels/structures, and approaches to retain and grow new members.

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